Why Every Business Needs a Blog

You’ve finally published your website, picked a logo, established your prices, and took some nice headshots for your About page.

Time for you to sit back and wait for your site traffic to roll in.

Except it doesn’t.

And now you’re wondering what the heck you did wrong. All that work, just for your website to be stuck on the 99th Google results page.

Thankfully, you don’t have to settle for a participation trophy. Your site can start to rank with your top competitors.

The secret sauce? Blogposts.

Do blogposts really work?

I can assure you that blogposts really are the way to go. It doesn’t matter your industry, what you sell, or who your customers are. Every business needs a good blog.

In my experience, my clients who had an active blog performed better than those who didn’t.

So if I ever seem pushy about blogs, it’s because they’re SUPER IMPORTANT. Let’s look at the data.

This is only a small section from Demand Metric’s infographic. But do you see what I mean now?

·         The majority of consumers enjoy reading blogs.

·         The majority of consumers gain a positive view of companies with blogs.

·         The majority of consumers feel connected to companies with blogs.

It’s all about what your audience wants. And they want content.

How do blogs boost websites?

The quick answer is it does a bunch of SEO stuff to make Google like you. But let me give you specifics.

New and frequent blogs count as new material for your site. This new material is then indexed by search engines, creating another opportunity for your site to show up in SERP (search engine result pages).

Even if you don’t understand the workings of SEO completely (does anyone?), Comalytics found that websites with blogs have 434% more indexed pages and 97% more indexed links compared to their competitors. That’s a big difference!

You can’t tell me blogging doesn’t work.

Additionally, you can pepper your posts with keywords that your audience is looking for.

Or better yet, pick some main keywords that your audience is searching for, and build your blog around those words. It will really narrow down what you should write about.

You now have some ideas to fill your blog, and you can dive deeper into SEO from there! Blogging doesn’t have to be hard.

Still overwhelmed? I’ve got you.

I know, it’s easy for me to say blogging isn’t hard when that’s literally my job. Blogs are my favorite form of copy. I’ll tell you why -

They are the most authentic form of marketing. I love writing blogs because I can take a topic your audience is interested in and write about it through your own voice.

It could be telling a personal anecdote, including a meaningful photo, or making a joke styled after your sense of humor. Whatever it is, my blogs will make you look like a real, likable dude.

Plus, I have a few more SEO tricks up my sleeve to make you rank even higher. Let me share them with you?